What are QR Codes?

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Does Anderson Creative Marketing design logos?

Yes!
The logo is the first impression, a image or picture that will represent and identifies your company. Like the saying "A picture is worth a thousand words" describes a logo.

When you ask us to design a logo, we set up a meeting with you to go over any thoughts, ideas or images you would like to incorporate into your logo. We do some research and design three logo specs from scratch - all original designs! We proof these designs and narrow it down to a final design. Then we provide you the final logo in various formats to use in various media.

There are a few important details to planning, designing and using a logo.

Keep in mind that your logo is your image or the face of your business and your logo should be presented exactly the same in whatever media you choose to advertise in. Too many different images/faces tends to confuse the general public and will work against you.

Secondly, a logo design should be readable or viewable in various sizes. In other words, keep it simple and readable.

And one last thought, make sure the logo design correctly represents what you do.

For more information and help, please call me today at 573-365-5597.

Make it a great day,
Chris Anderson

What is the difference between a logo, branding, advertising, marketing and promotions?

Although, it would seem obvious, it is worth revisiting as the definitions evolve online and in the real world.

The LOGO
Call it an icon or call it a logo, a company’s logo is often the most visual connection anyone has with a product or company. In the world of social media (ie.. Facebook or Twitter) a logo is actually a person’s avatar, or profile photo. It carries the same weight and serves the same purpose as a company logo. Through repeated impressions, the audience makes a visual connection with the logo. Logos are usually part of an overall "graphic language". A logo should be the result of market research. If there is an image or graphic part of the logo make sure it represents what your company or product does or is. Colors are a crucial part of the logo design. The same can be said about tag lines.

Branding
The word is becoming overused, especially online. Branding is the collection of all things an audience will experience, and how all the brand elements work together. For company’s the logo(s), color palette, photo style, typeface, tag line, brand message, placement, treatment or any other connection the audience has defines the brand. Personal branding uses the same ideas, but it becomes more personal. An individual’s Twitter profile, avatar, background, tweets, etc… accomplish the same thing. The goal is to be consistent. Strong brands like UPS or Coke are strong brands through consistent use of brand elements. Through consistency, trust is established. Take a look at how your favorite company or product represents itself and try to incorporate some of their systems of branding into your branding campaign. The branding is pretty clear but you should visit it with a professional to get a third party perspective and good advice.

Advertising
Advertising builds brand awareness. Traditional advertising channels such as television, radio or print can be effective, especially when complimented online and in social media. Targeting your customer in the correct media, providing good visual representation of your services and products and consistency are the keys to success. Getting in touch with a good third party agency can help you formulate a good budget and plan of action to keep you on track and stay in budget.

Marketing
Public Relations and Marketing are the important tools a company or individual does to communicate all the benefits of the product (or service). There’s usually a strategy or marketing plan to utilize everything available (direct mail, online, radio, television, print, twitter, point of purchase, packaging, promotions, new releases). The plan is to communicate a consistent message across all mediums.

Marketing and public relations are all about creating "buzz". There’s an art to engaging media to get articles published and to get someone else to talk about you or your product. Recently, Twitter and Facebook are hot additions to any marketing plan, and many businesses who are successful at building their online influence will create strong personal "brands" by creating buzz and being consistent. Another way promote is by doing actual trials or giveaways of your product!

Promotions
This is a part of the marketing mix that is designed to specifically change consumer behavior by presenting extra benefits. Benefits like coupons, rebates or special events can create a response that impacts the brand positively. Better yet, good promotions will help consumers perceive one brand as being better than competition. An example might be by showing how this product is all natural in comparison to a competitors product..

It’s a new world and social media is approaching critical mass. New companies are using the right channels. Individuals wishing to build their personal brand have all the tools available at their local advertising agency. Hopefully this will help.
Have a point of difference. Be consistent.

Make it a great day,
Chris Anderson